A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. Here’re just a few logical reasons why you need to protect your brand:
Notice
Online trademark renewal procedure in India registration of the mark gives everyone constructive notice of your ownership. In my view, this is among the of, if not the most compelling reason for registering your mark. With notice, a 3rd party doing a explore an identical or similar mark as yours will realize that you already own the mark, is therefore put on notice that its use of the identical or similar mark to yours may result in trademark infringement. 3rd party is put on to notice to find a new and different mark. With such notice, registering your mark prevents a conflict in the future.
Social Media
Social media is the best way to resource for many people businesses. Customers search for brand names on kinds social media sites including Facebook, Twitter, and Pinterest. Each web 2 venue has policies in to repel improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on company for financial gain, for example, isn’t uncommon. Such improper practices can result in the venue suspending the wrongdoer’s social media account. Observe venue’s policies for more. However, I have found that a person complain for you to some social media site of this wrongdoing and claim that another is your brand without permission, the social sites administrator responds with a request of proof of ownership of your subject type. A trademark registration gives compelling evidence brand ownership.
Brand Loyalty
Registering your mark shows a persistence to your brand name and shows your customers that perseverance. The goodwill that can be developed through such commitment is invaluable to a business.
Cybersquatting
Cybersquatters register domain names that are the same or much like other parties’ trademarks or known brands with truly the only purpose of advertising them (to the rightful owner) for a high level. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner suit and collect damages from individuals who register a website name the actual identical or similar to ones trademark.
Trademark Renewals
Trademark registration can last as long as you continue making use of the mark in commerce. Or even some firms that have registered trademarks which can be over a hundred years old.
Trademark registration may not be for organization, no matter. However, there a number of compelling causes of protecting your brand since you protect any other business asset. A trademark is your business’ brand, its identifier. Protect it with trademark registration.